✓ Coors Light and Miller Lite will provide free public transit rides on New Year’s Eve in Charlotte, Chicago, Dallas, Denver, Milwaukee, Phoenix and Washington D.C.
✓ This long-running program promotes alcohol responsibility for 21+ consumers
✓ The company is also offering free rides in Halifax, Nova Scotia every Saturday in Dec.
No matter how you plan to celebrate New Year’s Eve this year, Molson Coors wants to help its fans do so responsibly. To make that easier, Coors Light and Miller Lite are sponsoring free public transit rides in seven U.S. cities, including for the first time in many years, Washington D.C.
On Dec. 31 and into the early morning of Jan. 1, Coors Light will cover rides in Dallas, Denver and Phoenix, while Miller Lite will do the same in Charlotte, Chicago, Milwaukee and Washington D.C.
This marks the 36th year that Molson Coors’ brands have offered free rides on New Year’s Eve in cities across the U.S. That’s millions of free rides since 1988. In fact, this year the company expects to cross 9 million free rides since the program began.
Community affairs manager Alison Hanrahan says the program showcases how Molson Coors prioritizes alcohol responsibility.
“This program helps people celebrate responsibly, providing them a way to get home safely,” she says. “We are proud to be able to provide free rides in these markets for our consumers and our employees.”
To help spread the word, ads for the free rides will show up in the seven cities’ public transit systems soon.
“You’ll see bus wraps and train wraps to help get the messaging out there,” says Hanrahan. “We try to get this in the market leading up to New Year's Eve, so people can plan accordingly and integrate it into their holiday celebrations.”
Free through the year
Hanrahan notes that New Year’s Eve isn’t the only time that Molson Coors sponsors free rides for consumers.
“We offer free rides throughout the year, including on key holidays like St. Patrick's Day,” says Hanrahan. “We also offer a number of free rides with our pro baseball, basketball and football alliance partners.”
For the first time, Coors Light is also sponsoring free transit rides in Halifax, Nova Scotia every Saturday in December from 6 p.m. AST until the end of service.
President of Molson Coors Canada Chantalle Butler says this is another example of how the company looks to be a positive partner in local communities. "This partnership underscores our commitment to promoting responsible enjoyment of our products, and we are proud to collaborate alongside our partners to help enhance road safety in Halifax," she says.
Free Ride Programs across the U.S.
Check out the list below to see all the American cities where Molson Coors will offer free New Year’s Eve rides on Dec. 31 into Jan. 1.
Charlotte
- Time: 5 a.m. to 2 a.m.
- Charlotte Area Transit System’s (CATS): bus, light rail and streetcar network
Chicago
- Time: 10 p.m. to 4 a.m.
- Chicago Transit Authority (CTA): train and bus lines
Dallas
- Time: 6 p.m. to end of service
- Dallas Area Rapid Transit (DART): bus, rail, TRE commuter rail service, GoLink and paratransit service routes up to and including CentrePort rail station
Denver
- Time: 7 p.m. to 7 a.m.
- Regional Transportation District (RTD): bus and rail lines
Milwaukee
- Time: 8 p.m. to 4 a.m.
- Milwaukee County Transit System (MCTS): buses and rapid transit line
Phoenix
- Time: 7 p.m. to 2 a.m. or end of service
- Valley Metro Regional Public Transportation Authority: bus and rail lines.
Washington D.C
- Time: 11 p.m. to 1:59 a.m.
- Washington Metropolitan Area Transit Authority: rail, bus and paratransit