#TaptheFuture at SXSW

Miller Lite Tap the Future is all about recognizing groups of friends with the most original business ideas, and there’s no better place to find them than the SXSW Interactive Festival. The weeklong festival turns Austin into an amazing incubator of digital creativity and unique startups. We just needed to add the Original Lite Can and Miller Time into the flow of great ideas!

We created a Miller Lite Tap the Future lounge where entrepreneurs could talk business, win prizes and enjoy our Original Lite Can. Each hour entrepreneurs registered for Tap the Future for an opportunity to compete on ABC’s Shark Tank. The winners receive a $200K prize and get business advice from Shark Tank judge Daymond John.

We also featured a photo booth for Tap The Future entrepreneurs to commemorate their original and innovative ideas. Two random winners were selected each day to receive Original Lite Can-themed headphones and hats.

We wrapped up each day at the lounge with a Miller Lite networking hour for attendees to wind down after a productive day. Everyone took a well-deserved break by enjoying some Miller Time.

End Your Night With a Safe Ride Home

We featured a second booth inside the trade show along with some wrapped pedicabs. At SXSW it’s important to communicate our responsible drinking message. During the trade show we encouraged attendees to pledge to not drink and drive and to always designate a driver when celebrating with friends. With our pedicab execution, we encourage attendees to “End Your Night With A Safe Ride Home.” The importance of responsible drinking was never more evident than this year at SXSW.

The festival is definitely the right place to experience some of the best innovation and creativity. There are some great business ideas floating around, and who knows, our next Miller Lite lounge guests could find themselves pitching live in front of the Shark, Daymond John and the renowned panel of Tap the Future judges. Here’s to the spirit of entrepreneurship and Miller Time!