Anheuser-Busch has filed for federal approval for a label of a new brand called Lucky Streak Beer.
Details are scant; the beer’s labels do not signal a specific style aside from “beer,” and a company spokeswoman declines to comment.
Per the label filing with the Alcohol and Tobacco Tax and Trade Bureau, Lucky Streak is 4.2 percent alcohol-by-volume, which falls in line with many American light lagers and economy beers such as Bud Light, Natural Light, Coors Light and Miller Lite. Lucky Streak will come packaged in 12-ounce cans and be brewed only at the company’s St. Louis brewery, per the filing. The federal bureau approved the label late last month.
Golden bands emblazoned with white stars line the top and bottom of the cans, framing the brand name “Lucky Streak” in Art Deco-inspired block-red text. It sits atop a stylized green hop graphic and above a band of generic grain.
The Budweiser maker filed for a trademark for the name “Lucky Streak” in March, and the mark was published for opposition on July 3, according to the United States Patent and Trademark Office.
Anheuser-Busch makes several lager brands with alcohol-by-volume levels at or below 5 percent, including Budweiser, Bud Light, Busch, Busch Light, LandShark Lager, Michelob Ultra Light, Michelob Golden Draft, Michelob Golden Draft Light, Rolling Rock and Natural Light.