8 festival posters worth planning your summer around

No doubt technology is making music festivals more fun.

You can scan an RFID wristband to get in, and then swipe it to buy food and drinks (which means faster beer lines — 🍻).

Or you might use a virtual-reality headset to experience 360-degree panoramic views of the festival grounds — even if you’re not there.

But one of the coolest things about festivals is pretty low-tech — a good old-fashioned concert poster.

Miller Lite festival posters Austin City Limits

We asked noted illustrators to create artwork for festivals Miller Lite is sponsoring in 2016, like Summerfest in Milwaukee, New York’s Governors Ball, Austin City Limits Music Festival and our free Conciertos Originales series.

We also asked for pop, country and rock designs that you’ll see at select shows nationwide. (Scroll down for examples from Louder Than Life in Louisville, Kentucky, and Country Thunder and Eaux Claires fests in Wisconsin.)

The artists came up with all sorts of awesome — an astronaut wearing a Miller Lite can backpack, a steely-eyed rattlesnake staking a claim to a boot and a beer, and a giant octopus rocking out in the Hudson River.

Miller Lite festival pint glasses

Look for the artwork throughout the festivals and at the Miller Lite Beer Halls — special hangouts we’re setting up on the grounds of Governors Ball and Austin City Limits Music Festival. Nearby bars will have pint glasses and coasters with designs inspired by the festival art as well.

But how do you get a poster? Like we said last year, if you see one … it can’t hurt to ask. And some bars will host events where you can create a digital version of the festival posters.

Maybe not so low-tech after all.

Miller Lite festival poster maker

 

Miller Lite festival posters

Governors Ball by Ian Jepson

Governors Ball by Ian Jepson

 

Summerfest by Conrad Garner

Summerfest by Conrad Garner

 

Pop illustration by Ian Jepson

Pop illustration by Ian Jepson

 

Country illustration by Ian Jepson.

Country illustration by Ian Jepson.

 

Conciertos Originales: Houston by Charles Glaubitz

Conciertos Originales: Houston by Charles Glaubitz

 

Rock illustration by Ian Jepson

Rock illustration by Ian Jepson

 

Conciertos Originales: Miami by Charles Glaubitz

Conciertos Originales: Miami by Charles Glaubitz

 

Austin City Limits Music Festival by Charles Glaubitz

Austin City Limits Music Festival by Charles Glaubitz"